As virtual reality moves into standard culture, contemporary artists are progressively holding onto this innovation as another artistic medium. While it has never been simpler for buyers to get to VR headsets—take Google’s $15 cardboard goggles, for instance—getting your hands on aesthetic content remains difficult. A recently released, versatile application from tech company EEVO called Composer tries to tackle this issue.
EEVO’s objective, according to co-founder and CEO Alejandro Dinsmore, is “democratizing the creation and delivery of immersive experiences.” In other words, the Brooklyn startup aims to enable publishers and other content makers to manufacture virtual reality applications for smart phones without making a major investment. To utilize Composer, they just need 360-degree video and other media resources no programming required.
EEVO raised $1 million in angel financing in 2015. From there, it took an interest in Techstars NYC, before closing another $1.3 million in financing from Eagle Advisors, FundersClub, 37 Angels, and others. It also gave the innovation behind the new Taster application from the BBC, which offers virtual reality encounters attached to BBC shows like Planet Earth II.
“The technology EEVO supply for our BBC Taster VR app for iPhone and Android makes creating interactive 360 video a lot easier than it has been before,” said BBC Senior Product Manager David Johnston. “The Composer window is simple enough that a content producer can use it but has enough complexity that we can try exciting new formats for the medium.”
Dinsmore said that the publishers like the BBC are less centered around pulling in a gigantic gathering of people for their VR activities, and more on understanding how individuals react as they analyze. When that is the objective, there are less reasons to burn through expenses on a project, as distributers just need to discover tools that enable them to make VR content rapidly and reliably.
“One of the interesting shifts that we see in the ecosystem is the alignment between expectations and reality is much closer,” Dinsmore said. “People are looking to build an internal capability around creating compelling experiences in VR and AR, rather than trying to get 1 million downloads of a VR app.”