Appier, the AI startup company that specializes in harnessing artificial intelligence to make marketing decisions, recently announced it raised $33 million in its most recent Series C round of funding that included investors, SoftBank Group, Line Corp, and Naver among others.
The impressive round tallies Appier’s total funding to $82 million, and Appier co-founder and CEO, Chih-Han Yu, claims its Series C will be used to “continue deepening its reach in Asia before it considers expanding into other regions.”
Its main investors SoftBank Group and Line Corp are both headquartered in Japan, while Naver Corp., is one of the most prominent internet firms in South Korea. These two countries are Appier’s largest markets in north Asia and are expected to be the company’s greatest area of growth. Corporate Officer and Deputy Head of Business Unit at SoftBank Group said the following about Appier’s future and connection with artificial intelligence:
“AI, combined with Big Data, IoT and other disruptive technologies, is going to create an impact on the world that will be bigger than the Industrial Revolution. We are already starting to see AI generate benefits in many parts of our lives and believe it also has a great role to play within the enterprise. Appier’s approach to AI for the enterprise is unique and we look forward to partnering with them as they build exciting new AI solutions for business,” said Ren Tanaka, Corporate Officer and Deputy Head of Business Unit at SoftBank Group Corp.
CEO and co-founder of Appier, Chih-Han Yu, was eager to speak about the company and their partnership with some of the biggest firms in Asia:
“Appier believes artificial intelligence can solve many challenges faced by today’s enterprise. Our platforms have helped our customers succeed in digital advertising and marketing, and we are now looking to bring AI to other parts of the enterprise. We are looking forward to partnering with our Series C investors as we embark on our next stage of growth.”
Appier has the potential to become a premier company in the AI industry market, and it will be interesting to see how the company uses its funds to reach their goal.