12 Ways to Grow Your Business with Customer Intelligence

12 Ways to Grow Your Business with Customer Intelligence

As a business owner, you can grow your business most effectively with customer intelligence, and it’s not as complicated as you might imagine. After all, the basis of customer intelligence in business is about listening to what your customers are saying, gathering the data, and then analyzing how your customers are...

Top 30 B2B Marketing Events to Close Out 2019

Top 30 B2B Marketing Events to Close Out 2019

B2B marketing events are a great way to gain additional training, knowledge about new technology and trends, and the wisdom of practical insights from expert speakers. For those looking to further their career, leaders looking to transform their organization's strategies, or employers who want their team to be more knowledgeable and...

Marketing Automation: An Overview

Marketing Automation: An Overview

Marketing automation matters. It’s more than just marketing jargon – it’s a meaningful way to enable your marketing team to do more and your campaigns to reach more customers in a relevant way. Marketing statistics show that marketers are looking for modern solutions that help amplify their efforts. CMO reports: ...


8 Marketing Statistics That You Should Know in 2019

8 Marketing Statistics That You Should Know in 2019

In a world full of data and information, businesses have to decipher the meaningful from the meaningless in order to make decisions. Marketing statistics point to certain facts that help you better understand the industry and can help support your goals. Here are the statistics marketers need to know to boost...

Miya Knights on the Retail Landscape, Omnichannel Experiences, and her Latest Book, “Omnichannel Retail”

Miya Knights is Head of Industry Insight at Eagle Eye, a leading SaaS technology company that enables businesses to create real-time connections with their customers through digital and mobile promotion solutions. With nearly 20 years’ experience as a journalist, editor and research director specializing in enterprise technology use in retail,...

Top 5 Must Read Books for Content Marketers in 2019

content marketers

Guest Post by Cynthia Young. Cynthia Young loves taking every opportunity to share her knowledge with others. Along with digital marketing, Cynthia is also passionate about personal growth and wellness. When she isn’t writing, she can be found hiking with her dog, cooking Thai cuisine, and enjoying hi-tech thrillers. *** Are you dreaming of...


Top Sales Enablement Trends to Follow in 2019

Top Sales Enablement Trends to Follow in 2019

While 2019 is winding down, it’s still beneficial to look at the trends as both an indicator of what’s been tried and worked and what should still be looked into as a viable option for success. Several sales enablement trends have helped brands have greater alignment between their sales and marketing...

What Is the Role of Predictive Analytics in Customer Intelligence? 

What Is the Role of Predictive Analytics in Customer Intelligence

Today’s consumer has more freedom of choice than ever before. Merchants and marketers have always wrestled with the challenge of predicting where shoppers will go next to place the things buyers seek in their paths before they reach a comparable product offered by a competitor. The more we know about...

Why You Need a Top-Rated Customer Intelligence Platform

Why You Need a Top-Rated Customer Intelligence Platform

Almost every customer touchpoint is an opportunity to learn about your customer. Everything from social media outreach and engagement to email to website visits and search history gives you details about customers that can offer insight and the ability to make smarter, more informed decisions for your business. But the more...